Sports Direct. All three stores are owned by Frasers Group plc which was formerly Sports Direct International plc. The sporting goods chain, owned by billionaire Mike Ashley, is set to convert the location into a flagship store for its premium multibrand retailer Flannels. For further information regarding Insider events, please use the contact details below: T: 0161 907 9758 Pushing the boundaries of luxury retail. Reports added that the other 49 per cent was previously held by Neil Prosser, who founded the chain in Knutsford in 1976, who has now resigned as a director. Flannels is part of Frasers Group, the Mike Ashley-owned retailer which includes Sports Direct, House of Fraser, Agent Provacteur, Jack Wills, Game … The Man Utd striker has spoken about tonight's Premier League encounter with Scott Parker's side at Craven Cottage. 6 Sep 2017 North West Deals. The early team news and predicted line-ups as Man Utd face Fulham in the Premier League at Craven Cottage. Sports Direct The sports fashion retailer that he founded in 1982 as Mike Ashley Sports now turns over around £3.2bn in revenue and employs approximately 29,000. 15:22, 10 SEP 2018; Business. The growth of the Sports Direct has proven to be internationally unrelenting. In Sports Direct’s last full-year report, its “premium lifestyle” division – mostly luxury Flannels fascia – saw sales surge by 43 per cent cent to £162 million. Sports Direct has continued its expansion into premium clothing today, as it announced it is to buy a majority stake in designer clothing chain Flannels. Designer clothing chain Flannels with stores in six city centres has been snapped up by Newcastle United owner Mike Ashley's Sports Direct business. Take the hard work out of keeping up with Manchester business news and. Independent retail analyst Nick Bubb said: "It's a tiny deal in the scheme of things (for Mike Ashley), but this is all about scoring points against his bitter rivals JD Sports and burnishing his more upmarket credentials by building the premium lifestyle division.". The company is best known for trading predominantly under the Sports Direct brand, which operates in both physical outlets and online. Jonathon Manning . The exact location of the store is not yet known. A company spokesperson said the new Flannels store … Prevailing shopper appetite for branded designer fashion means Sports Direct-owned Flannels has significant potential in the UK. The deal is the latest move by the British retailer, previously known as Sports Direct, to reposition itself towards the premium segment of the market. 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